Custom Golf Balls For Increased Sales

Anyone who doubts the advantage that custom golf balls can give to players should make themselves

aware of Nike?s admission after being sued, that Tiger Woods uses custom golf balls which are available

to the public. The case was brought by Public Remedies due to Tiger Woods endorsing balls which he did

not, in fact, use himself on the professional circuit and therefore mislead the public.

Tiger?s

Balls are Different To Yours!

It was admitted by Nike that the balls used had a harder outer

and inner core than standard balls to suit his style of play, but claimed that this was not unusual for

specific golfers. This shows that if you are able to have custom golf balls made to suit your specific

game that you will have an advantage over golfers using regular balls, no matter how good the are

purported to be.

This, of course, should not come as a surprise, since who really believes that the

top professionals are using standard golf clubs or any other golfing equipment? Even their umbrellas are

probably more rainproof than the standard, and fitted with sensors to direct the rain towards their

competitors!

Custom Golf Balls Are Marketing Tools

However, that apart, there are

other ways in which custom golf

balls can be produced that do not involve changing the construction specification. Logo balls, for

example are custom golf balls that are great for marketing. Get you company name or logo put onto custom

golf balls and use them as free giveaways at trade fairs and conventions, and you have a potential

thousands of budding customers being exposed to your company for relatively little outlay.

Many

companies are using custom balls as part of their advertising strategy, and there are professionals who

specialize in providing this type of marketing. The balls are generally of good quality and presented in

customized corporate gift boxes reflecting high standards and good taste.

Good Marketing

Increases Sales

You can put your own name on your ball ? no chance then of your ball being

confused with someone else?s. Remember James Bond and his Penfold Hearts? Penfold made a fortune in golf

ball sales after the release of Goldfinger. The power of free advertising should not be underestimated,

and what better free advertising than custom golf balls with your own name. your company name or even

your product stamped or decaled on it.

GPS to a Hole In One!

Think of the future. GPS

golf balls are now under development, so that you tell instantly your distance and direction. But will

it stop there? How about being the first with custom balls fitted with GPS sensors which make slight

adjustments to the spin of the ball to land it on the fairway or green exactly where you have

pre-programmed it?

What then the future of golf?

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